✨ The Production Oracle ✨
🔮 Media Production for your business is full of magic! 📬 Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!
Apocalypse, But Make It Branding 💅 Sensible Woo
📺 When “free speech” really means “sit down and shut up” Hey Reader, Let’s talk about Bari Weiss, the freshly installed editor-in-chief of CBS News. Why should you care? Because what happens in those boardrooms trickles straight into your feeds, your brand partnerships, and the stories you’re allowed to tell. You might think, “Mary, I’m not in journalism.” Sure. But you are in business — and business is communication. What you say, how you say it, and who you align with are your brand’s moral...
Liberty and Like, Justice 💅 Sensible Woo
🎙️ Take Back the Fucking Mic Hey Reader, Are you having fun with your business these days? Because I’ll be honest... fun is the only thing keeping me from rage-spiraling about the state of the world. If you need a little levity this week, these were my favs that might give you a giggle or some inspo to keep going: this + this + this + this + this. And if you think your business isn’t political, not only is my brand definitely not for you, but you’re about to learn the hard way how the world...
You’re Gonna Get Hop-Ons 🚌 Sensible Woo
🎬 There’s Always Money in the Banana Stand Hey Reader, You know how sometimes you read an article and immediately say to yourself, “AS IF I needed another piece of proof that the creator economy is flush with cash…” Yeah, that was me reading this Forbes piece about how mega-sized YouTube creators are taking on institutional investment. Like, private equity, M&A, and nine-figure capital rounds. Dude Perfect took $100M+ to build full-on destination venues and a diversified media empire. Good...
The Revolution Will Be Streamed 🐍 Sensible Woo
📣 The Revolution Is Not a Studio Deal Hey Reader, So... let’s not act like this was a normal week in media. ABC yanked Jimmy Kimmel from broadcast & streaming indefinitely for comments that fall well within First Amendment rights. The network (owned by Disney) was pressured publicly by their distributor, Sinclair Broadcast Media. You know, the same Sinclair that owns distribution for most of your local news stations. If you think your media isn’t being puppeteered by billionaires in golf...
Kill the Beige Content 🖤 Sensible Woo
💣 Can Your Content Survive the AI Slopocalypse? Hey Reader, So apparently, the bots are hosting podcasts now. Let's take a look at what everyone couldn't stop talking about this week. The Hollywood Reporter profiled a startup called Inception Point AI, where a small team of humans is using 184 AI agents to crank out 3,000 podcast episodes per week for about $1 a pop. They’ve got AI hosts with names like Clare Delish and Nigel Thistledown (I cannot), they’re going after niche SEO plays like...
XOXO, The Algorithm 💋 Sensible Woo
🎬 AI Drama + Creator Chaos = Your Next Reality Show Hey Reader, Some weeks, the headlines feel like a Tarot spread all by themselves. 😅 I don't make the rules... I just follow the signs. Here’s what landed on my desk: 👉 Reese Witherspoon is out here saying women must get involved in AI because it’s not the future, it’s the present. She’s right. Pretending AI is optional is like pretending Netflix was a fad back when we were still getting DVDs in the mail. 👉 Amie McNee just confessed on...
Big Hair, Bigger Strategy 💅 Sensible Woo
🎤 Ready to Step Out of Hobby Mode? Hey Reader, Quick wave to all the new folks who just joined... Welcome to my little corner of the internet! Around here, we take content seriously, but also with a wink and a spicy little side-eye. So let’s get down to brass tacks for a sec: 👉 What actually separates a hobby business from a content-driven business? The Tilt says the term is “content entrepreneur.” And honestly? I’m here for it. Because when people hear “content creator,” they still picture...
Slay Demons, Drop Bangers, Repeat 🎤 Sensible Woo
🤑 Podcasting Just Hit Its Convergence Era Hey Reader, If you’re new here (hi, bundle babes 👋), this newsletter is where I call my shots on media trends… and then watch them play out in real time. Exhibit A: This week, Podcast Movement just acquired Sounds Profitable in a seven-figure deal. Seven. 💰 Fucking. 💰 Figures. For a trade org + conference series. If that doesn’t scream “podcasting is no longer a side hustle,” I don’t know what does. And here’s the headline you actually care about:...
Here’s Your Monologue Moment 🌟 Sensible Woo
🗣️ Podcasts are the new talk shows. Officially. Hey Reader, Let’s start with what lit this whole newsletter on fire this week… If you’re new here, pull up a chair. 🤗 I’ve been saying for years that podcasts are the new talk shows. And not in a “cute metaphor” way. This is your business reality check. The Hollywood Reporter dropped a piece this week that basically confirms what I’ve been side-eyeing for months: lavish, big-budget podcast storytelling is out, and lo-fi chat shows with video are...
Your Content Plan’s Looking… Suspiciously Alive 🖤 Sensible Woo
🫢 Big Names Are Bailing. Time to Step In. Hey Reader, In the last week, the podcasting world did not come to play: Amazon gutted Wondery, laying off over 100 people and scattering teams to Audible and new "creator services." Shondaland Audio shut down entirely, leaving its shows adrift. Video-first content is taking over, with YouTube now the #1 place people go to find podcasts. And surprise twist: Amazon just dropped cash into AI-powered user-generated content, meaning your feed’s about to...
🔮 Media Production for your business is full of magic! 📬 Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!