โจ The Production Oracle โจ
Weekly thought leadership for creators who are done playing the wrong game. ๐ฌ Strategy, media, and the creator economy without the pipe dreams. Brought to you from Sasquatch Media Grounds, a production studio in Vancouver, WA.
๐ That's all.
๐ I'm 47. Here's What I Want. Hey Reader, It is my birthday today (July 25th ๐) and I have one request. โจ Buy something. โจ I am not being coy about it. I am 47 years old and I have officially aged out of pretending I do not want things. Here is what I want: I want you to invest in yourself, in your show, in your business, or in your cosmic second half of the year, and I want you to do it today while I am over here celebrating another lap around the sun. Here is your menu: โจ $47 โ The Birthday...
The right moment has a venue and a boxed lunch.
๐ฆ Your Show Should Make You Money. Hey Reader, I want to tell you about what is being built at Sasquatch Media Grounds right now because the activity level has quietly become something I am genuinely proud of and I think you deserve to see it. First, the headline: on September 25th, Sasquatch Media Grounds is hosting its first ever live summit at Dovetail Wine Cellars in Vancouver, Washington. It's cozy with only thirty seats. Together we do The Work for one full day and there's a private...
๐ฐ I fart in your general direction.
๐ค The Permission Era Is Over Hey Reader, For decades, fame was controlled by a very small number of institutions. Movie studios, television networks, publishing houses, record labels, modeling agencies who supposedly discovered someone in a mall food court while ordering their Orange Julius. We all grew up with those stories. Today we call it going viral, which is the same mythology in different technology, except for one crucial detail people consistently forget. Those people did not appear...
I need to be able to schmooze them.
๐ Vanity Metrics Are Having a Very Public Moment Hey Reader, Google just launched something called Search Profiles and I need to walk you through the requirements because it might be the most side eye thing I have seen all month. ๐ To qualify you need 100,000 followers on Instagram, YouTube, or X, or 300,000 if TikTok is your only platform. Hit that number and you get a customizable page, a shot at a knowledge panel, and a boost in Google Discover. Here is what you do not need: any revenue,...
I went into her archive.
๐ฃ Let Me Tell You What I Found in Jessie Jean's Archive Hey Reader, I went down a rabbit hole this week. And because I have absolutely zero chill when it comes to the creator economy, I came back with receipts. It started with Jessie Jean and the $1.2 million yapping challenge that has the entire marketing internet absolutely beside itself right now. Eleventy billion frameworks have already been produced about why it worked and how you can copy it. The SEO surfing alone has been a spectacle....
It took me four months to implement one good idea.
๐น May the Odds Be Ever in Your Favor Hey Reader, About three or four months ago, a question came up in one of my private communities and the answer changed how I run my entire week. The community is a private group of high level entrepreneurs who also happen to write romance novels. Yes, really. ๐ค I am developing my rom com podcast in there and it has been a great space for that particular piece of IP. One of the members, productivity expert Megan Flatt who writes fiction under the pen name...
Receipts. I have them.
๐๏ธ Let Me Show You How I Actually Do This Hey Reader, I'm taking a break from the thesis pieces this week because I have some things to show you rather than tell you, and I always said the best way I can serve you is to demonstrate how I do these things myself. Pointing fingers without doing the work is a shitty way to run a business and it's just not how we do things around here. So... here is what has been quietly taking shape at Sasquatch Media Grounds. The rebrand you might have noticed...
Nobody in that group chat wants to be examined.
๐ช The Mirror Has No Feelings. You Do. Hey Reader, I have been on a compounding series of calls lately that have left me staring at the ceiling. Not because they were bad. Because I keep watching the same loop on repeat and I cannot tell anymore if people are processing or just performing. I shall point you to the recent two part series about change & maturity. I can't believe I'm back here talking about this... again. ๐ The topic is always AI. The fear is always "what does this mean for me."...
We're all crying at work, right?
๐ฆ The Survival Toolkit: What Maturity Looks Like Right Now Hey Reader, Last week I told you this is a maturity problem, not a money problem. You can catch up on part 1 and get links to all of the evidence in the newsletter archive here. A lot of you wrote back. Some of you said it was the most uncomfortable thing you had read in a while. Several of you said you forwarded it to someone who needed to hear it. A few of you said you had to sit with it for a day before you could respond. That is...
I'm sorry if this is unfiltered and honest or whatever.
๐ฆ This Is a Maturity Problem, Not a Money Problem Hey Reader, I was on a call with my biz bestie Tonya last week when something came out of my mouth that stopped both of us mid-sentence. The survivor playbook right now isn't about having more money. It's about having the maturity to handle the rate of change. She told me to talk about it more. ๐ So here we are. Let me define "maturity" because I am not talking about age or experience or how many years you have been in business. I am talking...
Weekly thought leadership for creators who are done playing the wrong game. ๐ฌ Strategy, media, and the creator economy without the pipe dreams. Brought to you from Sasquatch Media Grounds, a production studio in Vancouver, WA.