✨ The Production Oracle ✨
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Marketing? But make it data chic. 🖤 Sensible Woo
🦶 The Sasquatch Algorithm Hey Reader, A couple weeks ago, Wiz of AI dropped a carousel about Netflix’s secret weapon... and it wasn’t the latest binge hit. It’s data. Netflix isn’t really a streaming company anymore. It’s a data company that happens to make entertainment. Every click, pause, skip, and binge fuels one of the most powerful AI systems in the world. They don’t just stream shows; they predict culture. Now before your inner rebel starts growling about algorithms and capitalism,...
You Can’t Please Everyone. Good. ⚡ Sensible Woo
🗳️ Words With Teeth (and Why Your Brand Needs Them) Hey Reader, I’m on the Board of Trustees for the Fort Vancouver Regional Library District, and lately I’ve been putting in extra hours on the Next Chapter Advisory Committee for strategic and facilities planning. Yes, it’s important work, but terribly dry. Also… it’s a masterclass in how the public reads you. People notice everything you think is invisible. Case in point: one word — equitable — turned into a full-tilt tug-of-war. This very...
It Smells Like Bullshit 🪄 Sensible Woo
🪄 You Can’t Look Down Your Nose at It, Dear Hey Reader, If it feels like I’m talking about AI every stinkin' week… you’re not wrong. And for a good reason. It’s the elephant in the editing suite. You can’t build or record anything right now without bumping into it, so we might as well talk about how to do it well. AI didn’t steal your creativity; it mirrors it. Everything it spits out is a reflection of what humans have already made. The good, the bad, the beige. Which means if your process...
We’re Alchemists Not Influencers 🧪 Sensible Woo
📊 The Creator Economy Just Flipped the Script Hey Reader, It’s officially data-backed: the weirdos are winning. Thrivecart’s new Creator Economy Report spells it out. The creators making real money aren’t the ones shouting the loudest — they’re the ones who’ve mastered their craft, carved out their niche, and built systems that actually work. The market isn’t paying for “more content.” It’s paying for competence. And then Kevin O’Leary (yes, Mr. Wonderful... my AI Mark Cuban advisor is side...
Off By A Beat, Right On Brand 🥁 Sensible Woo
🎶 Imperfect on purpose. Hey Reader, Okay, deep breath. We’ve done enough righteous yelling for a minute — let’s talk about art, AI, and the chaos that makes you magic. This week isn’t about fighting the machine; it’s about remembering why you’re irreplaceable. Charlie Puth might be one of the only creators using AI correctly — as a mirror, not a replacement. In his Professor Puth series, he breaks down what makes a song work, and this week’s reel is a masterclass in human imperfection. He...
Apocalypse, But Make It Branding 💅 Sensible Woo
📺 When “free speech” really means “sit down and shut up” Hey Reader, Let’s talk about Bari Weiss, the freshly installed editor-in-chief of CBS News. Why should you care? Because what happens in those boardrooms trickles straight into your feeds, your brand partnerships, and the stories you’re allowed to tell. You might think, “Mary, I’m not in journalism.” Sure. But you are in business — and business is communication. What you say, how you say it, and who you align with are your brand’s moral...
Liberty and Like, Justice 💅 Sensible Woo
🎙️ Take Back the Fucking Mic Hey Reader, Are you having fun with your business these days? Because I’ll be honest... fun is the only thing keeping me from rage-spiraling about the state of the world. If you need a little levity this week, these were my favs that might give you a giggle or some inspo to keep going: this + this + this + this + this. And if you think your business isn’t political, not only is my brand definitely not for you, but you’re about to learn the hard way how the world...
You’re Gonna Get Hop-Ons 🚌 Sensible Woo
🎬 There’s Always Money in the Banana Stand Hey Reader, You know how sometimes you read an article and immediately say to yourself, “AS IF I needed another piece of proof that the creator economy is flush with cash…” Yeah, that was me reading this Forbes piece about how mega-sized YouTube creators are taking on institutional investment. Like, private equity, M&A, and nine-figure capital rounds. Dude Perfect took $100M+ to build full-on destination venues and a diversified media empire. Good...
The Revolution Will Be Streamed 🐍 Sensible Woo
📣 The Revolution Is Not a Studio Deal Hey Reader, So... let’s not act like this was a normal week in media. ABC yanked Jimmy Kimmel from broadcast & streaming indefinitely for comments that fall well within First Amendment rights. The network (owned by Disney) was pressured publicly by their distributor, Sinclair Broadcast Media. You know, the same Sinclair that owns distribution for most of your local news stations. If you think your media isn’t being puppeteered by billionaires in golf...
Kill the Beige Content 🖤 Sensible Woo
💣 Can Your Content Survive the AI Slopocalypse? Hey Reader, So apparently, the bots are hosting podcasts now. Let's take a look at what everyone couldn't stop talking about this week. The Hollywood Reporter profiled a startup called Inception Point AI, where a small team of humans is using 184 AI agents to crank out 3,000 podcast episodes per week for about $1 a pop. They’ve got AI hosts with names like Clare Delish and Nigel Thistledown (I cannot), they’re going after niche SEO plays like...
Home of Sasquatch Media Grounds 🔮 Media Production for your business is full of magic! 📬 Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!