āØ The Production Oracle āØ
Home of Sasquatch Media Grounds š® Media Production for your business is full of magic! š¬ Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!
Scrappy Is Cute. Infrastructure Wins.
Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, When I opened Sasquatch Media Grounds, I knew Iād be early to market in VancouverāPortland. This region worships the scrappy origin story. The duct-tape-and-dreams mythology. I love an underdogā¦ but I also canāt ignore the irony. For a crowd that loves to posture about anti-capitalism, yāall sure do love buying gear. š®šØ Mics. Cameras. Interfaces. Lenses. Then you slide into my inbox asking which SaaS stack to...
How do you network when youāre an introvert?
Hey Reader, This is the weekly announcement for The Awkward Handshake, a podcast & community all about networking that I co-host. If you want to opt-out of these podcast & networking community updates, CLICK HERE. Stop me if youāve heard this before (and it could be because the words came out of your mouth): "I donāt do networking stuff because Iām an introvert." Well guess what? Introverts can network too! In this episode, we had Nedra Rezinas, the founder of Quiet Networking, come on as a...
Red Envelopes & Rented Land
Hey Reader, Social media is the foyer. And you cannot live in the foyerā¦ no matter how good the lighting is. During the Lunar New Year discourse cycle, I ran a small experiment in algorithmic volatility. I went on Threads and intentionally posted something that fit the platformās current bloodbath energy just to see what happens when a relatively quiet account stops being nice. Compared to what was flying around that day, my take was mild. Identity-adjacent. Timed for peak emotional tension....
Benito Bowl beat the studios š
Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, No, I am still not over Bad Bunny at the Super Bowl. Not even a little bit. What I saw wasnāt just a halftime show. I saw solidarity. Joy. Visibility. Celebration in the face of systems that would prefer certain voices disappear quietly and permanently. And instead of shrinking, they turned on the mics. We will not be silenced. That was the message. I saw a creator post a slideshow about Benitoās pathā¦ from bagging...
Silence Is Complicity. Now What?
Hey Reader, This is the weekly announcement for The Awkward Handshake, a podcast & community all about networking that I co-host. If you want to opt-out of these podcast & networking community updates, CLICK HERE. At the end of January, Megan and I hosted one of our invite-only coffee parties for community organizers. The mood felt different. Heavier. Quieter. Uncertain. So instead of sticking to our usual format, we circled up the chairs and opened the floor. We wanted to give people space...
Miss Piggy understands production value
Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, This week, a self-funded indie horror film beat studio releases at the box office. Not in a ācute for an indieā way. Not in a niche, midnight-screening, film-Twitter darling way. It showed up, took the literal receipts, and made a very loud point about how power actually moves right now. How loud? Well, according to the latest report I could get my hands on, about $22 million in exchange for a $3 million price tag. A...
The numbers never lie š
Hey Reader, This is the weekly announcement for The Awkward Handshake, a podcast & community all about networking that I co-host. If you want to opt-out of these podcast & networking community updates, CLICK HERE. I wanted to pop into your inbox today (on a Monday of all days!) to let you know that launch week for The Awkward Handshake is here! TL:DR - Listen to Episode 1 HERE This podcast started as a way for Megan Eckman and I to share our experiences, insights, and community with more...
The Slop Has Always Been Here
Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, Letās talk about slop. Because while half the internet is currently panicking about AI slop (and yes, that concern is valid) the uncomfortable truth is that slop has always been part of the content ecosystem. Bad novels. Worse fan fiction. Commercials so awful you can feel your lifespan shorten. Manosphere podcasts spreading every possible ā-ismā like an STD. None of this is new. Weāve been marinating in low-grade...
They have to know you exist.
Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, This week is a shout-out to getting yourself heard. And yes, Iām coming in hot because one of the most common private complaints I hear from entrepreneurs right now is some version of, āNo oneās listening anymore,ā or āPeople donāt even like my posts,ā or my personal favorite, āWhatās the point?ā Respectfullyā¦ thatās bullshit. And I say that with love. First reality check: the era of vanity metrics is dead. Likes are...
Enemies to Lovers Is a Business Strategy š„
Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, This week found me back in an old haunt from my Southern living days: Galveston, Texas. Iāve been doing the important work ā Texas-smoked brisket, Gulf shrimp (yes, that Gulf), and conversations with a retreat full of sharp, seasoned CEOs at The Grow Retreat. Yes, Iāve been checking the kitty cams. Damon and Stefan Salvatore have fully defected to Auntie Veronica. I expect a 25-pound, emotionally offended feline...
Home of Sasquatch Media Grounds š® Media Production for your business is full of magic! š¬ Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!